25+ Creative Back in Stock Email Examples & Templates in 2024

No matter how well you manage your stock, there will be times when popular products go out of stock. When customers see a product that they like, but they see that it's out of stock, they often get disappointed and drop off. It's hard enough to bring visitors to your Shopify store, but it's harder still to retain them.

A Shopify App like Back in stock alerts by Peppyduck helps customers get automatically notified when a product comes back in stock. Customers subscribe for updates using a "Notify me when available button". When a product comes back in stock, customers automatically get a back in stock email with a Buy now button.

In this blog post, we'll help you design the perfect back in stock email for your brand. We'll share 25+ examples of back in stock email templates from different brands, that will give you ideas to design your perfect back in stock email!

Why Back in Stock Emails Matter

The purpose of a back in stock email is to let your customers know that the product is back in stock. But, there's more. This is also the perfect opportunity to engage with your customers and make sure they remember your brand. Here are some key benefits from back in stock emails.

Customer Retention

It's expensive to acquire new customers and that's why, improving customer retention is key to business success. Back in stock emails help drive retention in multiple ways. As a brand, you get another opportunity to engage with your customers in a positive way. Additional bonus - If customers like the product, they can click the "Buy now" button in the email and purchase the product too. Since this is a "pull-based", high intent flow, the conversion rates from back in stock emails are quite high - 4% to 8% of back in stock emails result in a purchase.

Sales Recovery

It's hard to prevent products from going out of stock, and there will always be some customers who wanted to purchase a product but found that it's out of stock. In fact, every visit to a sold out product is a form of lost revenue. If the product were available, some of those visits would have led to a purchase.

Adding a Notify me button to collect interest, and sending a back in stock email later is the next best way to recover this lost revenue.

Crafting the Perfect Back in Stock Email

There are many elements to a back in stock email that you must carefully design well to maximise engagement, and ultimately - conversions.

Subject lines, email content, personalization, limited time offers, scarcity and urgency, are a few techniques you can use to motivate customers to click the "Buy now" button in the email, and make a purchase.

Subject Line

The subject line is the first thing that customers see in their mailbox. The purpose of the subject line is to increase the likelihood that customers open the email.

Some tips to maximize the number of customers who open the email: User power words such as "avaible now", "don't miss out", "selling out fast", and similar phrases to entice customers to open the back in stock emails. You can also add the product name in the subject line as that will help customers remember the product that they subscribed for.

Email Content and Design

Once customers open the email, make sure that the content is visually appealing and that the CTA is shown clearly. The purpose of the email content is to increase the likelihood of customers clicking the "Buy now" button and purchasing the product.

Some tips to help you increase the likelihood of customers purchasing the product:

• Make sure your brand is clearly visible to make sure customers trust the email

• Create FOMO by adding limited time offers and creating a sense of urgency

• Add social proof by adding product reviews and customer testimonials

• Add a clearly visible "Buy Now" CTA, so customer know what to do next

Following these tips will make sure customers have all the information they need to make a decision and maximize the chances of making a purchase.

Automation

The most important step in this process is to make sure that you notify customers immediately when the product is back in stock. You can do this manually too, but it's hard to manage subscriber lists based on interested products, track which products are coming back in stock, and then send emails to customers.

We recommend that you use a Shopify App like Back in stock alerts by Peppyduck to automate this process. If you're not sure which App you want to use, we recommend that you read our detailed guide: How to Choose a Back in Stock Shopify App for Your Store.

Cross-selling Opportunities

While you have the attention of your customers, it's a good idea to show related products or bundles, so customers can explore other options too. You can create product bundles too with the current back in stock product and other complimentary products. This has an additional benefit of increasing your average order value too.

Showcasing 25+ Restock Email Examples & Templates

So far, you've learnt what it takes to craft the perfect back in stock email. Up next, let's learn from some great back in stock email templates from various industries such as apparel, sports and fitness, accessories, and home goods, so you never run out of inspiration for your own restock emails.

Apparel Brands

Here are some restock email examples from Apparel brands that we liked:

Accessories Brands

Here are some restock emails for Accessories Brands that we liked:

Electronics Brands

Here are some restock emails for Electronics Brands that we liked:

Health and Beauty Brands

Here are some restock emails for Health and beauty brands that we liked:

Home Goods Retailers

Here are some restock emails for Home Goods Retailers that we liked:

Sports and Fitness brands

Here are some restock emails for Sports and Fitness brands that we liked:

Summary

Back in stock emails are a powerful way to engage with your customers, and these 25+ email templates should help you design your own back in stock email.

If you have any questions, you can write to us at support@peppyduck.com. We always respond to every email :)

Frequently Asked Questions

How do you write a restock email?

It's usually a good idea to use a pre-existing email template and then personalizing it for your brand. You can even use a Shopify App like back in stock alerts by Peppyduck, that has ready templates specifically for back in stock emails. If you're creating one by yourself, be sure to add a catchy headline, the product name and image, and a clear CTA to purchase the product.

What is a back in stock email?

A back in stock email is typically sent to a customer who has requested to be notified when a specific product comes back in stock. These emails are a good way for brands to engage with their customers and increase loyalty and retention. Back in stock emails help improve trust too, as customers feel that the brand cares enough about them to keep them informed about the sold out products that they liked.

How can I send back in stock emails automatically?

First, automate the collection of customer interest by adding a "Notify me" button to a sold out product. Then automate the sending of back in stock emails when a specific product/variant comes back in stock. The easiest way to do this would be to use a Shopify App like back in stock alerts by Peppyduck.

How can I use restock emails to cross-sell other products?

It's a good idea to add related or complimentary products to restock emails. This gives you an opportunity to add more products to the cart and increase your average order value. You can do this by using a Shopify recommendations App that has integrations for back in stock emails.