01Meta ad
Products that used to feel fine suddenly sting? Skin feels tight after cleansing? Your routine may be asking too much of your skin barrier.
3 signs your routine is overworking your skin
Stinging. Tightness. Sudden sensitivity.
FOR HEALTH, WELLNESS, SKINCARE & PET CARE DTC
I build presell funnels for cold Meta traffic
You get advertorials and matching Meta ads built around the same cold-traffic angle.
HOW A PRESELL FUNNEL WORKS
The ad starts the conversation. The presell page should continue it.
Example angle: Your routine is overworking your skin.
02Presell page
MELLOW SKIN SKIN BARRIER GUIDE
SKIN BARRIER GUIDE
3 signs your routine is overworking your skin
And the barrier-first reset to try instead.
If products that used to feel fine suddenly sting, or your face feels tight straight after cleansing, the problem may not be a lack of actives. Your routine may simply be asking too much of your skin barrier.
SCROLL TO SEE THE 3 SIGNS ↓
FIRST, RECOGNISE THE PATTERN
Three signs your skin may need less, not more
01
Familiar products suddenly sting
A cleanser or serum that once felt comfortable now creates a sharp, hot or prickly feeling.
02
Skin feels tight after cleansing
That squeaky-clean feeling can be a sign your routine is stripping more than it restores.
03
See Mellow Skin Barrier Serum →More actives make things feel worse
Adding another exfoliant or treatment can intensify the cycle instead of solving it.
WHAT MAY BE HAPPENING
Why familiar products can suddenly sting
Your outer skin barrier helps keep moisture in and everyday irritants out. When a routine removes protective lipids faster than they are replenished, moisture retention becomes less effective and skin can feel more reactive.
The answer may not be another stronger active. It may be a simpler routine with better barrier support.
EDITOR'S RECOMMENDATION Mellow Skin Barrier Serum
A replenishing step without another aggressive active.
See Mellow Skin Barrier SerumTHE BARRIER-FIRST RESET
Try a simpler routine before adding more
- Pause unnecessary treatment steps.Give skin fewer potential stressors to manage.
- Use a gentle cleanser.Clean without chasing the squeaky-tight feeling.
- Add one replenishing step.Support hydration and the lipids your barrier relies on.
- Keep daily sunscreen in place.Protect the routine while skin settles.
THE REPLENISHING STEP Mellow Skin Barrier Serum
Barrier support for routines that have been doing too much.
See Mellow Skin Barrier Serum03PDP
MELLOW SKIN⌕ ◇ ☰
Mellow Skin
Barrier Serum
Barrier Serum
Barrier support for routines that have been doing too much.
Designed to support a simplified, barrier-first routine without adding another aggressive active.
ADD TO CART
You’ve seen how a matched funnel should work. Now let’s trace yours.
PERSONAL FUNNEL AUDIT
I’ll show you where your Meta ads and landing pages stop matching.
Send me your brand’s Facebook Page. I’ll trace your Meta ads and where they land.
REQUEST RECEIVED
Got it {{first_name}}.
I’ll review your request personally and email {{email}} within 1-2 business days with next steps.
Harshil AdesaraPersonal review, not an automated score.
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If you want me to build the next path, here are the two ways we can work together.
WORK WITH ME
Start with one matched funnel. Keep testing when you need more angles.
I can build one complete cold-traffic path around an approved angle, or work with your team every month to develop, launch, and improve multiple tests.
Harshil Adesara
I lead every engagement.
ONE FUNNEL
Build One Presell Funnel
I turn one approved angle into a presell page and matching Meta ads.
$1,000
one time
- Customer and competitor research
- Proposed angles with my reasoning
- One advertorial, listicle, or campaign landing page
- Copy, design, mobile optimization, and Shopify launch
- Two landing-page revision rounds
- 10 matching Meta static ads
I target 10 days for the complete presell page and matching Meta ads.
Book a Kickoff CallCONTINUOUS TESTING
Cold Traffic Presell Testing
Keep testing angles, presell pages, and matching Meta ads.
$3,000
per month
- Up to four active angle testing workstreams
- Up to 4 new presell page builds or major iterations
- Up to 40 matching Meta static ads
- Research, copy, design, and Shopify deployment
- Test planning and weekly review
One ongoing partner for research, copywriting, design, and Shopify deployment. No long-term commitment.
Book a Kickoff CallHarshil AdesaraFounder, Peppyduck
A NOTE FROM HARSHIL
Alongside my presell work, I also run Preorder Duck.
A separate software business helping DTC brands take preorders, build out-of-stock waitlists, and automate restock alerts.
Meets Shopify’s highest standards for performance, design, and integration.
400+ active DTC brands
Using Preorder Duck
SHOPIFY-VERIFIED REVIEW
Great app. I had some issues with customization on install; the team made ALL my requests happen with ease! Super happy with this app and the support!
Jill HawkerThe Apothecary in Inglewood · Canada
SHOPIFY-VERIFIED REVIEW
The developers help is fantastic. They are at the ready and always looking for ways to improve their product. I love that I can offer my customers an easier way in knowing when something is a preorder!
MyriahMommas Hive · United States
SHOPIFY-VERIFIED REVIEW
It's a SUPER perfect app, increasing the ROI and giving the customer a better feeling and security about communication.
OmarSigma Fit · Germany